Tunza Punda
A Storytelling Advocacy Hub for Donkey Welfare
Powered by TAGDev Program's EgerHub in Partnership with Farming Systems Kenya and Brooke East Africa
Tunza Punda Initiative
The Tunza Punda Initiative is a youth-driven creative storytelling and advocacy platform based at Egerton University, under the TAGDev Program's EgerHub. In partnership with Farming Systems Kenya and Brooke East Africa, the initiative seeks to raise awareness on the often-overlooked issue of donkey welfare in rural agricultural communities.
Donkeys are indispensable in transporting water, farm produce, and goods—playing a vital role in supporting rural livelihoods. However, many face neglect, mistreatment, and harsh working conditions. Tunza Punda (Swahili for Care for the Donkey) aims to shift mindsets and behavior through powerful storytelling, digital content, and community engagement.
Tunza Punda Initiative Objectives
Raise Awareness
Raise Awareness about the welfare and humane treatment of working donkeys.
Empower Creatives
Empower Creatives with digital tools and narrative techniques to lead advocacy.
Influence Public Behavior
Influence Public Behavior toward more responsible animal care and livestock management.
Amplify Voices
Amplify Voices from agricultural communities to highlight real-life stories and solutions.
Tunza Punda Initiative Focus Areas
Creative Category
Graphic Designers
Creating powerful infographics, posters, and visual campaigns
Writers & Bloggers
Documenting human-interest stories, blogs, and features that spotlight donkey owners and community narratives
Musicians & Poets
Crafting advocacy songs, spoken word, and poetic performances that evoke empathy
Digital Content Creators & Influencers
Using platforms like TikTok, Instagram, and X (formerly Twitter) to share compelling reels, stories, and campaigns that spark conversations
Filmmakers & Performing Artists
Producing short films, docudramas, and stage acts that bring donkey stories to life
Target Audience
Donkey owners
Directly Impacted through Advocacy Content
Creatives for Agriculture
Empowered
The general public
through digital and creative platforms